PrideFest Digital Health & Wellness Directory

In 2010, the Wisconsin Department of Health Services selected the Public Policy Institute to lead Milwaukee’s Tobacco Prevention and Control Program, forming the City of Milwaukee Tobacco-Free Alliance. Through education and community mobilization, we work to eliminate health disparities, highlight the tobacco industry’s marketing tactics, and implement effective tobacco prevention and control policy interventions. 

The City of Milwaukee Tobacco-Free Alliance focuses primarily on a few key areas:
Youth Tobacco Prevention

With 845 tobacco retailers in Milwaukee, many youth have very easy access to tobacco products. We work to reduce youth access to tobacco through WI WINS tobacco retailer compliance checks and involve youth in the statewide FACT movement to conduct peer outreach and community education.

Our tobacco prevention program is dedicated to promoting health equity and reducing the death and disease caused by tobacco use and exposure in the City of Milwaukee.