Vendor Application

Be a PrideFest 2024 Marketplace or Food Vendor

Are you a business owner who wants to connect with LGBTQ customers?

Want to get your products and services in front of 42,000 + festival guests?

Guests enjoy a wide array of marketplace vendors at PrideFest, set against Lake Michigan and downtown backdrops, creating a shopping experience like no other.

Are you a food vendor looking to introduce your product to our crowd? Are you flexible with developing your menu options?

We’ve grown our festival attendance to Over 42,000 people in 2023 for one amazing weekend of music, dance, friends, and fun. That’s a lot of hungry people — and we need the right menu mix to meet everyone’s appetites! After two years without a June festival due to Covid-19, we are ready to once again kick off Milwaukee’s festival season!

Permanent food buildings can be found in the Miller Lite area, as well as in the Ethnic Foods Garden, just north of the main gate, across from the Dance Pavilion. Seating is available on picnic tables in each area. There are also spaces for several food trucks or stands throughout the grounds as well.

PrideFest had a 32% increase in attendance and vendors had more patron opportunities than ever before.

PrideFest 2024Vendor Pricing Now Available!

PrideFest 2023 Festival Hours and Vendor Categories

The 2024 PrideFest Marketplace is completely sold out. We look forward to welcoming over 200 vendors this June! 

2024 FESTIVAL HOURS

THURSDAY, JUNE 6th – 4:30PM-12AM

FRIDAY, JUNE 7th – 3PM-12AM

SATURDAY, JUNE 8th –12PM-12A



HEALTH & WELLNESS

$250 – ( 2 Days )

Are you interested in our Health & Wellness area at PrideFest 2023? Apply here.


SOLD OUT!

NON-PROFIT ORGANIZATION S

$750 – Outside of - Health & Wellness (be sure to talk to Ryan Manning or Scott Gunkel to verify placement and fee) 




FOOD VENDORS

$1,800 - Food Truck - ( 3 Days ) 

$2,750 - Food Building – ( 3 Days )



SOLD OUT! 

MARKETPLACE VENDORS

$950 – ( 3 Days )




All Vendor Rentals are 10x10 spaces.

If more space is needed, please inquire as to additional cost. In lieu of a standard vendor rental, sponsorship opportunities exist ( starting at $3,000 ). They include many additional perks and opportunities.

Contact Wes Shaver for more information on sponsorship packages. ( wshaver@milwaukeepride.org )


Included in the standard vendor rentals is:


  • ( 1 ) 10x10 tent ( if needed ) with lights and sidewalls.
  • Power hookup ( if needed ) – Please include power requirements in vendor application.
  • ( 1 ) 8' folding table and ( 2 ) folding chairs.
  • ( 1 ) Lot A parking pass. ( For Friday & Saturday )
  • ( 8 ) PrideFest 2022 single day admission tickets.


Add-ons Include:

  • Parking Passes 
  • 8' Tables
  • Folding Chairs 
  • Single Day Ticket Admission ...and more! 


There are no commissions on food or vendor sales. Placement in the PrideFest footprint on the grounds is at the sole discretion of Milwaukee Pride. Requests for location preferences will be accepted, however, no placement details will be communicated prior to the event.  Vendors will be given their location assignments at check-in.

PrideFest 2024

Marketplace & Food Vendor Application

Permanent food buildings can be found in the Miller Lite area, as well as in the Ethnic Foods Garden, just north of the main gate, across from the Dance Pavilion. Seating is available on picnic tables in each area. There are also spaces for several food trucks or stands throughout the grounds as well.

Please click the button below for the type of vendor application you’re seeking:

Have questions or need further assistance?