Vendor Application

Be a PridetoberFest 2021 Marketplace or Food Vendor

Are you a business owner who wants to connect with LGBTQ customers?

Want to get your products and services in front of 45,000 + festival guests?

Guests enjoy a wide array of marketplace vendors at PrideFest, set against Lake Michigan and downtown backdrops, creating a shopping experience like no other.

Are you a food vendor looking to introduce your product to our crowd? Are you flexible with developing your menu options?

Over 45,000 people came through our gates in 2019 for one amazing weekend of music, dance, friends, and fun. That’s a lot of hungry people — and we need the right menu mix to meet everyone’s appetites!

Permanent food buildings can be found in the Miller Lite area, as well as in the Ethnic Foods Garden, just north of the main gate, across from the Dance Pavilion. Seating is available on picnic tables in each area. There are also spaces for several food trucks or stands throughout the grounds as well.

• Averages 800,000 attendees in 11 days • Four distinct Marketplace areas on the grounds • Rates vary by size and location • Marketplace vendors must be on site all 11 days of the festival.

PrideFest had a 23% increase in attendance, from 36,000 to just over 45,000; and vendors had more patron opportunities than ever before.

Vendor Pricing

Vendor Categories

Nonprofits & Community Organizations - $1,000
Vendors & Corporate Booths - $1,500
Food Vendors - $2,000

All Vendor Rentals are 10x10 spaces.  If more space is needed, please inquire as to additional cost.  In lieu of a standard vendor rental, sponsorship opportunities exist (starting at $3,000). They include many additional perks and opportunities.  Contact Wes Shaver for more information. (wshaver@milwaukeepride.org)

Included in the standard vendor rentals is:

  • (1) 10x10 tent (if needed) with lights and sidewalls.
  • Power hookup (if needed) – Please include power requirements in vendor application.
  • (1) 8' folding table and (2) folding chairs.
  • (1) Lot A parking pass. (For Friday & Saturday)
  • (8) PridetoberFest single day admission tickets.

Add-ons:
Parking Passes - ($35)
8' Tables - ($25)
Folding Chairs - ($10)
Single Day Admission Tickets - ($12)

There are no commissions on food or vendor sales. Placement in the PridetoberFest footprint on the grounds is at the sole discretion of Milwaukee Pride.  Requests for location preferences will be accepted, however, no placement details will be communicated prior to the event.  Vendors will be given their location assignments at check-in.

PridetoberFest 2021

Marketplace & Food Vendor Application

Permanent food buildings can be found in the Miller Lite area, as well as in the Ethnic Foods Garden, just north of the main gate, across from the Dance Pavilion. Seating is available on picnic tables in each area. There are also spaces for several food trucks or stands throughout the grounds as well.

Please fill out the form below as complete as possible and someone will contact you with more information.

Have questions or need further assistance?
Are you a Food or Marketplace Vendor?

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Please note, all applications are subject to review. Milwaukee Pride, Inc, dba PrideFest Milwaukee reserves the right to reject and refuse any application.